Ten Website Metrics That MatterBy Alex the "Alley Kat" on August 14, 2023It is impossible to succeed in online marketing without an effective website. How do you tell if your site is doing its job? Proper website […]Read more
Buyer Personas: Creating Content for Your Sales FunnelBy Alex the "Alley Kat" on July 31, 2023Buyer Personas: Creating Content for Your Sales Funnel Enthusiastic Emily. Organic Olivia. Sales Sam. New Parent Pete. Do any of these names sound familiar to […]Read more
Building and Using Sales FunnelsBy Alex the "Alley Kat" on July 17, 2023For as long as anyone can remember, a company’s sales funnel has determined its survival. The premise was simple and still holds true today — […]Read more