A New Advertising Frontier
In the past, the best way to reach new clients was by TV or radio commercials. But this type of advertisement has its drawbacks. It is often very expensive and is broadcast to everyone, including a ton of people with no interest. When companies rely on Instagram, YouTube, and Facebook Ads, they are relying on a form of advertising that is more reliable and cost-effective. Social media ads are affordable and allow you to target customers that are interested in your business. By being more selective about who sees ads for your company, you have a greater chance of success.
Organic Exposure to New Clients
The average internet user spends more than 2 hours per day on social media. Some of these individuals are naturally looking for the goods and services that are available through your company. Via social media marketing, you will be able to expose these individuals to your business and show them that your company is exactly what they need. For those consumers that turn to Google, Yahoo, or Bing to find what they are looking for, social media marketing can improve your SEO rankings, placing you higher in search results.