Google Analytics

The Key to Unlocking Your Site's Potential

How-To Training for Google Analytics

You work hard to maintain and promote your website.  However, you may not be getting the results you want, from attracting new customers to growing your revenue, and this happens to a lot of businesses.  There are plenty of ways to make sure your online presence works for you.  One of the best and most effective ways to increase the success (and reach) of your site is to know who is seeing it and how they found you.  This is where Google Analytics comes in. This service allows you to track all of your accounts and provides data about site visitors, their buying patterns, and much more.

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To ensure you get the most out of the wealth of information Google supplies, Alley Kat Web Consulting offers Google Analytics training that is easy to understand and apply to your business. With our help, you will be able to set up your account, as well as create analytics and a search engine console that will support your website. We will ensure that you are better able to understand the numbers, graphs, and data that are generated by Google Analytics.

Designing Google Analytics Training Around Your Needs

While Google Analytics provides information that can be incredibly useful, it can also be overwhelming. This program tracks a lot of areas, and not all of them will be useful to you. So we will help you sort through all of this information and determine which are beneficial to your business. We even show you what are considered good and bad numbers for your website. Together, we dive into the mystery that is Google Analytics and make it the key to your success.

Your training sessions will cover all of the following topics:

  • How to Use the Google Analytics Interface
  • A Guide to Commonly Used Terms (bounce rate, traffic sources, etc.)
  • How to Tell Which Social Media Platforms Are Attracting More Customers
  • Which Functions of the Interface Will Help You Meet Your Goals
  • How to Sift Through Data & Focus On How to Bring a Return On Your Investment
  • How Google Analytics Is Linked to Search Engine Optimization
  • How to Create Reports That Include Relevant Data
  • How to Use This Data to Grow Your Business

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Your First Training Session

During your first session, we will discuss your goals and what you want to get out of your lessons. Then, our specialists will show you how to track these items in Google Analytics. We will show you which areas you should focus on to best achieve your goals and how to develop reports that will be sent to you automatically.

Then, we will dive into the stats of your site and take some time to analyze them. Our specialists will show you who is visiting your website, how long they are spending on each page, why they are or aren’t buying, and more. Before the end of our first session, we will establish a checklist of what needs to happen to meet your goals.

Following-Up On Your Progress

One training session is great, but our specialists are dedicated to your success. To ensure that you are on the right path, we schedule follow-up sessions that allow us to review additional information that is gathered after you have learned the ropes. During your follow-up sessions, we will review all the areas that we covered during our first session to see what progress has been made. We also go over a few more items on the platform that will further your success. If any issues or concerns have surfaced since our first training session, we will make sure that these are addressed. Once our training sessions are complete, you will be ready to interpret information from Google Analytics and apply them to your website, bettering your results and revenue.

Discover new ways to make Google Analytics part of your everyday marketing practices.

Helping You Find The Customers That Have Been Looking For You!