Today, we'll clear the board with simplicity as we move further into the next article of our Google Analytics series. In this post, we review What is Google Analytics? More importantly, we'll discuss what it will do for you.
To summarize Google Analytics, it's a free-to-use analytical tool that website and webspace managers use to see results of their work; to see the graphic evidence of their accomplishments. We used the wording 'web space' instead of just websites because, in addition to the websites you manage, Google Analytics can also apply on outlets like Youtube, Blogger, or WordPress.com. Using third-party platforms, while you may add content to them, these are not websites that you directly manage. With that said, Google Analytics can still be used to see the fruits of your labour.
To elaborate further from our touchpoint beginner's guide to Google Analytics (GA), we know the software has been around for over 17 years and has become a marketing standard. You can gain insight into your online performance when you view the marketing tool results regularly.
The detailed reports can be very graphical, including exportable tables and charts, and these displays can provide hands-on options for sorting and searching through your traffic details.