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Google Analytics 4: The Next Era Of Business Intelligence

It doesn’t matter where you turn, everywhere you look there is an analytics platform promising you everything your heart and business desire. While there is no end to the options of analytics platforms available, if you want one that provides a ton of cool extras without added cost, look no further than Google Analytics 4 (GA4).

A leader in analytics platforms, Google launched its new platform, GA4, a little over two years ago. GA4 has quickly become one of the most influential marketing tools available to business owners today. What makes GA4 so special? It offers tremendous functionality and goes above and beyond privacy standards. We did mention you also get a ton of free, usable and reliable options to help your business succeed and thrive, right? If you have concerns about mastering GA4 or want to know how to take your business to the next level, contact our team of highly skilled experts at Alley Kat Web Consulting for a free needs assessment today!

Understanding User Journeys

Google introduced GA4 to address evolving privacy concerns amid the changing legal landscape for data collection. We have to admit, we are geeking out when it comes to GA4, for a variety of reasons. With GA4, businesses now have access to unified user journeys across websites and apps. This gives you the incredibly powerful ability to surface and predict relevant insights to further develop and drive your business. GA4 is miles apart from other analytics platforms for one simple reason: it has the ability to keep pace with the ever-evolving ecosystem. When you choose GA4, you alleviate your concerns about staying on the right side of privacy laws.

There are many reasons GA4 is the future of analytics. As we mentioned, it gives you greater value from your data. You can improve your ROI with data-driven attribution and get a deeper understanding of your customers across all touchpoints. Thanks to the multitude of integrations available with programs like Google Ads, you can work across combined web and app data, making it easier for you to use analytics to optimize your campaigns.

What Does All This Mean For The Future?

All standard UA properties will stop processing new hits on July 1, 2023, and all 360 Universal Analytics properties will stop processing new hits on July 1, 2024. After that, you can access your previously processed data in UA for at least six months. This means you need to get prepared to make the switch to GA4, sooner rather than later.

If you are wondering why you should bother with an analytics platform at all, the answer is clear. If you aren’t using an analytics platform to measure your performance, you are throwing money away and giving your competitors an easy advantage. GA4 may seem complicated but we assure you, you can conquer it and make GA4 the ideal cross-platform analytics solution for you.

How Do You Build Your Tomorrow?

If you are confused about GA4, uncertain about what your needs are or are working to build your online presence, contact the professionals at Alley Kat Web Consulting today. We can help assess your needs and get you and your business to where you deserve to be. Reach out to the knowledgeable team at Alley Kat Web Consulting today to get started on building your tomorrow.

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