Your business is finally off the ground, and you're excited to take on the tasks that come with it, that's great! But before you advance, have you considered your brand establishment while you secure your intellectual property? Let's discuss this topic further, read on.
What is a Brand?
Firstly, you need to know what exactly is a brand. When we think of the word 'brand,' we think of shoe companies and clothing lines, or car manufacturers, or computer companies. But to define a brand, it's a bit broader than just a name. Your brand is the face or mark of your business. When you create a unique and impactful brand, it is what sets you apart—not only from your competitors but from other entities or people as well. When a brand isn't well-established, it could impact noticeability or recognition.
Branding can be many things, a logo, a mark, or a slogan, but its something recognizable and identifiable to your company. It is because of things like this that your brand is necessary because if you want people to recognize your name, then that becomes part of your brand.
To further elaborate on this, there are different types of branding that you can do, but consistency is the key.
One type of in-demand branding is for your website, or more specifically, your domain name you choose for your website. For website branding, there are price point considerations on top of what your name will be. For example, there are questions you need to answer, such as:
- How long is the domain name (i.e., alleykatwc.com)?
- Is the name memorable or catchy?
- Is the domain name a normal gTLD (generic top-level domain such as a .com) or a specific extension like a .ca or .us? There are hundreds of options available at different prices.
- Is your perfect domain name available for registration?
- If it is available to register, is it a premium domain name that comes with recognition already, but with a heftier price tag?
Domain names are just one area of online branding to consider before fully establishing yourself and could very well affect your budget strategy.