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The Alley Kat Blog

Category: CRO

6 Things You Need to Know About Conversion Rates

By Alex the "Alley Kat" on October 02, 2023

There are many ways to track your website's effectiveness, including monitoring the activity on your website through a heatmap and using that data to optimize […]

Ten Website Metrics That Matter

By Alex the "Alley Kat" on August 14, 2023

It is impossible to succeed in online marketing without an effective website. How do you tell if your site is doing its job? Proper website […]

Buyer Personas: Creating Content for Your Sales Funnel

By Alex the "Alley Kat" on July 31, 2023

Buyer Personas: Creating Content for Your Sales Funnel Enthusiastic Emily. Organic Olivia. Sales Sam. New Parent Pete. Do any of these names sound familiar to […]

Building and Using Sales Funnels

By Alex the "Alley Kat" on July 17, 2023

For as long as anyone can remember, a company's sales funnel has determined its survival. The premise was simple and still holds true today — […]