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The Alley Kat Blog

6 Things You Need to Know About Conversion Rates

By Alex the "Alley Kat" on October 02, 2023

There are many ways to track your website's effectiveness, including monitoring the activity on your website through a heatmap and using that data to optimize […]

Everything You Need to Know About Heatmaps

By Alex the "Alley Kat" on September 14, 2023

You have built your new website and promoted it across various market channels. You follow up with this by implementing analytics tools to monitor your […]

Understanding and Using AI for Content Creation

By Alex the "Alley Kat" on August 30, 2023

Artificial intelligence (AI) has become a trending topic this year thanks to content creation tools like ChatGPT, ByWord, and ChatGenie. According to Salesforce Research's most […]

Ten Website Metrics That Matter

By Alex the "Alley Kat" on August 14, 2023

It is impossible to succeed in online marketing without an effective website. How do you tell if your site is doing its job? Proper website […]

Buyer Personas: Creating Content for Your Sales Funnel

By Alex the "Alley Kat" on July 31, 2023

Buyer Personas: Creating Content for Your Sales Funnel Enthusiastic Emily. Organic Olivia. Sales Sam. New Parent Pete. Do any of these names sound familiar to […]

Building and Using Sales Funnels

By Alex the "Alley Kat" on July 17, 2023

For as long as anyone can remember, a company's sales funnel has determined its survival. The premise was simple and still holds true today — […]

How to Improve Your Search Engine Results with SEO

By Alex the "Alley Kat" on July 03, 2023

Businesses and marketers worldwide prioritize ranking high on Search Engine Results Pages (SERPs). Ranking high on SERPs means increased customer potential. When you are among […]

The Simple Truth About Landing Pages

By Alex the "Alley Kat" on June 19, 2023

If you are looking to improve your marketing ROI, we suggest you consider landing pages. Studies show that almost 1 in 10 people who visit […]

What is a Pillar Page & How Does It Attract Organic Traffic?

By Alex the "Alley Kat" on June 05, 2023

To our parents' dismay, none of us turned out to be engineers or architects, but like you, we're pretty familiar with a pillar's purpose. They […]

Migrate Your Data to Google Analytics 4 Before Google Does It for You

By Alex the "Alley Kat" on May 15, 2023

In case you haven’t heard the news, Alley Kat Web Consulting would like to remind you that Universal Analytics (UA) will stop processing data on […]

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